No Baby Unhugged Initiative Gives Diapers to Families Who Need Them the Most


Millions of babies in the United States are not guaranteed a fresh, clean diaper, so Huggies and Babies “R” Us are partnering up to support the No Baby Unhugged initiative.

Through September, they will donate a day’s worth of diapers to the National Diaper Bank Network—up to 1.5 million diapers—when a customer purchases or adds a Value Box of Huggies diapers to their registry in-store or online at

“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need, and yet there is still more to be done,” said Guisy Buonfantino, president of Kimberly-Clark Baby and Child Care North America, in a news release.

One in three American families struggle with diaper need, often times leading to health risks in children caused by the reuse of soiled diapers, as well as child development delays due to exclusion from early childhood education programs, according to a Huggies study.

Therese Umerlik | Editor