Maryland Pennysaver Readership Survey

Readership Study

Source: Circulation Verification Council (CVC) 2009.
Average readers per edition during the audit period: 1,625

1. Maryland Penysaver is distributed regularly in your area. Does your household regularly receive Maryland Pennysaver?
   • Yes: 1,658 (98.5%)
   • No: 26 (1.5%)

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2. Does you or someone in your household regularly read or look through Maryland Pennysaver?
   • Yes: 1,200 (72.4%)
   • No: 458 (27.6%)

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3. Do you frequently purchase products or services from ads seen in Maryland Pennysaver?
   • Yes: 971 (80.9%)
   • No: 229 (19.1%)

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4. How often do you read the classified advertisements in Maryland Pennysaver? Do you frequently purchase products or services from ads seen in Maryland Pennysaver?
   • Always (28%)
   • Often (32%)
   • Seldom (31%)
   • Never (09%)

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5. How often do you shop using coupons?
   • Always (20%)
   • Often (33%)
   • Seldom (31%)
   • Never (16%)

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6. Do you have a paid daily newspaper delivered to your home five or more days a week?
   • Yes 22%
   • No 78%

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7. Which best describes your combined annual household income for last year?

   Demographics
   Reader	Market	Income
   10%	13%	Under $25,000
   25%	21%	$25,001-$49,999
   26%	20%	$50,000-$74,999
   19%	17%	$75,000-$99,999
   16%	19%	$100,000-$149,999
   4%	10%	Over $150,000

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8. Please select the category that best describes your age.

   Demographics
   Reader	Market	Income
   01%	04%	18-20
   04%	07%	21-24
   22%	18%	25-34
   23%	21%	35-44
   25%	21%	45-54
   15%	14%	55-64
   08%	07%	65-74
   02%	07%	Over 75

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